The gamer has plenty of places to buy his stuff from, including the option to buy something that he's never seen from someone he's never met who works in a place that he's never going to visit....
.. and then he possibly never even plays with it!
I'm lucky, I have a pretty good and reasonably local games shop so I'm not dependent on the internet. One of the few shopping experiences that really is fun!
I still smuggle my booty indoors though so that I don't have to explain that I've bought even more stuff.